Engaging at a Distance

It feels as though we might be in the home stretch, but one thing these past few months has taught us is that life is unpredictable. Many of us are still working from home and with the future’s uncertainty, it could become a more permanent arrangement. Don’t fret! What’s one thing we’ve all been doing more of in quarantine? Browsing social media. Between live-streaming, Instagram story features, giveaways, and connecting with your local small businesses, you’re sure to catch your client’s attention!

It may feel awkward, but live-streaming part of your day to day routine will help you be relatable with your followers. Discuss how you stay motivated, make a cozy workspace, and start new hobbies you can share. Starting conversations is the perfect way to learn more about your followers and for them to learn about you.

Another great way to get a conversation started, with a bit more of a creative twist, is Instagram stories. Integrate polls, questions, music, trivia, etc. and make it fun! A newer trend that has caught a lot of attention is creating templates of questions that your followers can screenshot, fill in, and share on their own story. Create a colorful template asking for a rainy day playlist, or favorite local take-out. Make sure to tag any local businesses mentioned!

Your biggest connections are your neighbors down the street. Reach out to local businesses and show your support. Share their posts on your stories, and show some love in their comments. Create some camaraderie by partnering with a local business for a giveaway. Give your followers a chance to answer questions, or like/share posts for a chance to win a gift card or some merch! This supports your neighbors and helps bring business to the both of you.

Things may not go back to the “normal” we had before but, that doesn’t mean we have to lose our connections. Working from home doesn’t mean you’re working alone. The world is at your fingertips with social media marketing and there are endless ways to engage with your followers.

Not sure how to get started? We’re here to help! Contact us today!