Importance of Creativity in Social Media

The average American is exposed to 4,000 to 10,000 ads per day, so making your advertising stand out is crucial to getting your message out there and growing your business. Social Media Marketing has become one of the most relevant forms of advertisement as the average person spends over 145 minutes per day on social media. Growing your following on these platforms and gaining exposure, specifically on Facebook and Instagram is one of the best starting points for a successful marketing strategy. However, having a messy social media page that lacks creativity can do more harm than good.

As a business, it should be very easy for consumers to access your hours, location, company website, and any other important information they might be searching for, such as a menu. The look of your page should be clean and match the vibes of your business. Colors, fonts, and filters should be consistent. Your Instagram aesthetic really does make a difference in making your page clean and minimalistic.

When it comes to what you post, it is important to be creative! Show off your brand, products, location, upcoming events and promotions and even the lifestyle and message your brand represents. More laid back and casual businesses should have more fun and casual captions and social ads, while more upscale places should use more formal captions on their photos. Don’t be afraid to post funny and unique ads as these are what’s going to stand out to followers and potential consumers AND they are more likely to be shared and engaged with.

No matter what industry your business is a part of, creativity is very important to stand out and make a name for your brand. Your brand’s personality should be consistent and apparent in everything you post on your page.

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