Pushing through a Pandemic: Why Online Marketing is Your Strongest Asset

Written By Caitlin Cole

Our world has flipped upside down, in a matter of days. While we worry about our safety and the safety of our loved ones, our work lives must find a way to continue. Your business is still open, even though your doors are closed. Now, more than ever, the key to your business’ success is a strong online presence and we’re going to tell you why!

Your business’s budget may not be the same as it was a month ago, but without our verbal connections, online marketing is crucial. Restaurants and other essential businesses look to social media more than they ever to inform and in return, continue thriving through sales. Your clients need to know about hours, safety precautions, changes in your business’ market, etc. The best way to get the word out is through effective online marketing! Some of the most eye-catching posts include social ads, vibrant pictures, and video. 

Though, we are still working our way through this pandemic, thought should be put into how your business will handle the after. Your social media platforms and website are your quickest way to inform your clients of reopening procedures, availability of products, and the many questions they may have as our world begins to straighten out. It may take time before re-opening but your online presence should be a constant. 

Create a bit of normalcy in the chaos. The ability to still online shop and access products that give people comfort or joy will help with not only their sanity, but keep the money flowing. Invest in a well-designed website that is easy to navigate and easy to order from. If ordering from your website is not an option, be sure to give other options such as phone or ordering through a third party app. 

Most importantly, use your online avenues to connect with local businesses. Encouraging messages, comments, and shoutouts are the perfect way to show support. Your clients will be encouraged by the unity. We’re stronger together!